A new bill introduced before the California state legislature would expand the state’s impact on the ability of college athletes to make money from their name, image, and likeness (NIL), according to an article in USA Today. The new bill was proposed by the same legislator who wrote the initial NIL law, Senator Nancy Skinner, who was joined on this bill by Senator Steven Bradford. The new law would move up the effective date of the rules changes to January 1, 2022, or the date the new NCAA rules went into effect: August 1, 2021.

California’s college athletes could have their NIL rights secured on the same day new NCAA rules go into effect.
Other states have proposed start dates for their own versions of the rules:
- Florida’s law would take effect July 1, 2021.
- Nebraska’s law allows each school to determine the date of implementation for its athletes, with a deadline in 2023.
- Colorado rule takes effect on January 1, 2023
- New Jersey’s statute would not take effect for five years from date of passage
The state’s previous law affecting NIL rules was signed into law in September 2019 by Gov. Gavin Newsom and was considered a benchmark for states looking to set up their own statutes. The NCAA rolled out new rules of its own last month, for a vote by its membership early next year.The NCAA and the Power Five conferences have increased their lobbying to get federal legislation passed.