The Name, Image, and Likeness (NIL) market has taken a dramatic shift since the rule surrounding college athletes have changed in the last year or so. While much of the market change has been somewhat predictable up to this point: Star athletes playing for the most successful programs on the largest stages have had the opportunity to get multiple endorsement deals worth thousands of dollars. Some consider these headlines touting NIL news as proof that athletes are getting what they are owed. But the current state of the market fails to address the other 99 percent of athletes who are interested in capitalizing on their own NIL. Many of these athletes find themselves with little leverage even in smaller markets, as they work to generate interest in sponsored posts, sometimes in exchange for simple merchandise gifts or small fees.
This reality could be a simple problem with the lack of creativity in NIL product offerings. Most NIL companies that exist today are focused on brand matching. They sign hundreds of athletes, post their profile, but then leave it there. There is little attention on specific athletes and no real viable way for brands to connect to them beyond social media and a roster photo. Yet, athletes are looking for new ways to expand the monetization of their NIL but are stuck with what is being offered to them.
Perpetual Sports Network thinks differently. We want athletes to find their voice and their presence in the marketplace and understand the value it can hold. Our inclusive platform is built around a content app that thrives on the way they deliver their individual personalities. Our solution is for college athletes to build and grow their own personal brand, regardless of school and sport. Perpetual Sports Network combines a content hub with a subscription-based app where fans can follow exlusive updates directly from the athletes.
Perpetual Sports Network goes a step further. A portion of every subscriber’s fees to follow an athlete are paid directly to that athlete. Perpetual uses a Blockchain Smart Contract Platform to ensure transparency and fair dealing with all athletes on the platform. Bringing together these assets as a singular solution creates value and revenue by protecting all stakeholders—athletes, colleges and universities, partners, and sponsors—and helps young people play an active role in building their future and providing turnkey opportunities to monetize NIL.